Guided by Dani Hébert, Creative Director and Lead Designer, a multidimensional creator, educator, entrepreneur, and human, our work is rooted in the Yogic philosophy of intentionality, aligning every action with purpose. Inspired by minimalist aesthetics, Dani crafts visuals and communications that are clean, timeless, and meaningful.

With over 20 years in the art and design world, she has worn many hats—from studio artist and product developer to writer and educator. Today, she channels this breadth of experience into graphic design and communications, creating engaging, elevated branding that helps clients and fellow entrepreneurs stand out.

Based in Vancouver and Summerland, BC, Dani works remotely with a professional administrative team led by Melissa Puga to provide an efficient, organized, and seamless client experience. Every project is approached with care, creativity, and a focus on helping your brand look and feel its absolute best. As an entrepreneur herself, she understands how personal and important branding is to your business.

We look forward to connecting with you and your team.

What We Do

Strategic Brand Direction & Design Systems

I help you:

• Clarify your brand’s positioning and narrative

• Translate strategy into visual identity systems

• Create cohesion across touchpoints—digital, print, and experiential

• Make confident design decisions rooted in business objectives

This is not about trends. It’s about building a brand that holds its value over time.

Who This Is For

I work with:

• Founders and business owners ready to elevate their brand positioning

• Premium service-based businesses transitioning into a higher price point

• Wellness, lifestyle, and purpose-driven brands seeking clarity and cohesion

• Teams who value thoughtful process, restraint, and long-term strategy

If you’re looking for quick fixes or purely aesthetic solutions, I’m not the right fit.

Our Approach

Strategy First. Execution With Precision.

Every project begins with understanding—your goals, your market, and the role design plays in your growth.

My process is intentionally focused and collaborative, designed to reduce noise and create clarity.

I bring:

• Strategic thinking grounded in business realities

• A refined, minimalist aesthetic rooted in intention

• Clear communication and decisive creative direction

• A calm, elevated client experience from start to finish

You’re not hiring me to execute instructions. You’re hiring me to think with you.

Why Clients Choose Us

• I focus on impact, not deliverables

• I lead with clarity, not endless options

• I understand both brand perception and business strategy

• I create systems—not one-off assets

• I value restraint, precision, and longevity

High-end brands aren’t loud. They’re clear.